Proceedings of the 10th International Conference on Business, Accounting, Finance and Economics (BAFE 2022)

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The Effect of Covid-19 on Consumers’ Payment Behaviour: Integration of the Theory of Planned Behaviour and the Health Belief Model

Authors
Ming-Pey Lu1, *, Zunarni Kosim1
1School of Economics, Finance and Banking, Universiti Utara Malaysia, Darul Aman, 06010, Sintok, Kedah, Malaysia
*Corresponding author. Email: lu.ming.pey@uum.edu.my
Corresponding Author
Ming-Pey Lu
Available Online 4 February 2023.
DOI
10.2991/978-2-494069-99-2_9How to use a DOI?
Keywords
Health behaviour; Coronovirus 19; Behavioural intention; Consumer behaviour; TPB
Abstract

The coronavirus 19 disease crisis has impacted people’s behaviour and changed their ways of living. People are cognitively change their behaviour to protect their lives during this crisis due to the negative effects of COVID-19. The theory of planned behaviour (TPB) and the health belief model (HBM) are employed to determine consumers’ intention to adopt cashless payments with the influence of the COVID-19 crisis in Malaysia. A total of 222 responses were collected from internet survey during November and December 2020. The hierarchical regression was conducted to test the prediction. Attitude and social norms in the TPB model and the perceived benefits and self-efficacy in the HBM model are discovered as significant factors in predicting consumers’ intention to adopt cashless payments. In addition, the findings reveal that the integration of TPB and HBM models shows a stronger effect than examining the two behaviour change models separately. This is one of the few studies that explore the impact of health issues in the digital financial services context.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 10th International Conference on Business, Accounting, Finance and Economics (BAFE 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
4 February 2023
ISBN
978-2-494069-99-2
ISSN
2352-5428
DOI
10.2991/978-2-494069-99-2_9How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ming-Pey Lu
AU  - Zunarni Kosim
PY  - 2023
DA  - 2023/02/04
TI  - The Effect of Covid-19 on Consumers’ Payment Behaviour: Integration of the Theory of Planned Behaviour and the Health Belief Model
BT  - Proceedings of the 10th International Conference on Business, Accounting, Finance and Economics (BAFE 2022)
PB  - Atlantis Press
SP  - 106
EP  - 121
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-2-494069-99-2_9
DO  - 10.2991/978-2-494069-99-2_9
ID  - Lu2023
ER  -