Proceedings of the 10th International Conference on Business, Accounting, Finance and Economics (BAFE 2022)

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Online Dating Apps Adoption: A Perspective from Young Adults in Malaysia

Authors
Xin Yi Chan1, *, Jey Ni Choy1, Zhen Ling Chua1, Sin Jie Ng1, Sook Kwan Ong1
1Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Jalan Universiti, Bandar Barat, 31900, Kampar, Perak, Malaysia
*Corresponding author. Email: angelchan.3020@gmail.com
Corresponding Author
Xin Yi Chan
Available Online 4 February 2023.
DOI
10.2991/978-2-494069-99-2_8How to use a DOI?
Keywords
Online dating; Young adults; Adoption intention; UTAUT; Trust
Abstract

Online dating apps created opportunities for adults to connect and initial romantic intimacy, especially during the global pandemic of COVID-19. But the perspective of young adults in Malaysia remains unclear. The Unified Theory of Acceptance and Use of Technology (UTAUT) was applied in this research to discover determinants of online dating apps’ adoption intention among young adults in Malaysia. For this purpose, possible determinants that might affect the intention to adopt online dating apps are sought and critically reviewed. With reference to the model, the variables proposed in this research include performance expectancy, effort expectancy, social influence, facilitating conditions, and an additional variable – trust. Five hypotheses were constructed based on the proposed variables. Questionnaires were distributed to young adults to obtain valid primary data from respondents. Limitation was found in this research is the approach to collecting data causing the participants to overlook the questionnaires. Besides, restriction was found in the demographic profile of the respondents. The study might not accurately reflect Malay and Indian individuals’ adoption intentions. The responses collected determine the adoption intention of young adults towards online dating apps within Malaysia only. This research contributes to the debate among online dating apps developers.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 10th International Conference on Business, Accounting, Finance and Economics (BAFE 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
4 February 2023
ISBN
978-2-494069-99-2
ISSN
2352-5428
DOI
10.2991/978-2-494069-99-2_8How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xin Yi Chan
AU  - Jey Ni Choy
AU  - Zhen Ling Chua
AU  - Sin Jie Ng
AU  - Sook Kwan Ong
PY  - 2023
DA  - 2023/02/04
TI  - Online Dating Apps Adoption: A Perspective from Young Adults in Malaysia
BT  - Proceedings of the 10th International Conference on Business, Accounting, Finance and Economics (BAFE 2022)
PB  - Atlantis Press
SP  - 77
EP  - 105
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-2-494069-99-2_8
DO  - 10.2991/978-2-494069-99-2_8
ID  - Chan2023
ER  -