Proceedings of the 2023 3rd International Conference on Business Administration and Data Science (BADS 2023)

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Research on Innovation of Electric Power Smart Marketing Management Mode under Internet Environment

Authors
Longzhu Zhu1, *, Lihua Gong1, Mingjie Zhang1, Kunpeng Liu1, Jing Yang1
1State Grid Customer Service Center, Nanjing, Jiangsu, 210000, China
*Corresponding author. Email: Longzhu27@qq.com
Corresponding Author
Longzhu Zhu
Available Online 30 December 2023.
DOI
10.2991/978-94-6463-326-9_21How to use a DOI?
Keywords
Internet environment; Electricity; Wisdom; Marketing; Management; Mode; Innovate
Abstract

The conventional smart marketing management mode of electric power mainly uses the distributed integrated management system of storage, processing and collection, which is easily influenced by the random change of electricity data, resulting in the low intelligent marketing management index. Therefore, under the Internet environment, it is necessary to innovatively design a brand-new power marketing management mode. That is to say, the environment of electric power smart marketing management is analyzed, and the electric power smart marketing management center is designed, thus the optimization model of electric power smart marketing management is constructed. The results of case analysis show that the management index of the designed electric power smart marketing management model is high, the management effect is good, it is reliable and has certain application value, which has made certain contributions to improving the comprehensive strength of electric power smart marketing in China.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 3rd International Conference on Business Administration and Data Science (BADS 2023)
Series
Atlantis Highlights in Computer Sciences
Publication Date
30 December 2023
ISBN
10.2991/978-94-6463-326-9_21
ISSN
2589-4900
DOI
10.2991/978-94-6463-326-9_21How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Longzhu Zhu
AU  - Lihua Gong
AU  - Mingjie Zhang
AU  - Kunpeng Liu
AU  - Jing Yang
PY  - 2023
DA  - 2023/12/30
TI  - Research on Innovation of Electric Power Smart Marketing Management Mode under Internet Environment
BT  - Proceedings of the 2023 3rd International Conference on Business Administration and Data Science (BADS 2023)
PB  - Atlantis Press
SP  - 197
EP  - 207
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-326-9_21
DO  - 10.2991/978-94-6463-326-9_21
ID  - Zhu2023
ER  -