Pricing/service strategies for a dual-channel supply chain with bi-direction free-riding and revenue-sharing contract
- 10.2991/asssd-18.2018.66How to use a DOI?
- dual-channel, free-riding, revenue-sharing.
This paper considers a two-level and a dual-channel supply chain, where a manufacturer sells products through both her own online channel and a traditional retail channel. Both them provide customers with some pre-sales services by brick store and online consulting, which have positive impact on the market demand and lead to bi-direction free-riding.in order to improving supply chain performance, we investigate the coordination of the retailer channel and online channel by revenue-sharing contract. Our study presents the following findings. (i) Under the non-differential pricing scenario, retailer do not exist the optimal free-riding level, however the manufacturer have always the optimal free-riding level. The results are just reversed our intuition. (ii) Under each of the two pricing scenarios, the revenue-sharing contract can effectively stimulate the retailer to improve his service level while free riding occurred. (iii) Even if under the revenue-sharing contract, free riding has always a negative effect on the retailer's profit.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Kun Wang PY - 2018/05 DA - 2018/05 TI - Pricing/service strategies for a dual-channel supply chain with bi-direction free-riding and revenue-sharing contract BT - Proceedings of the 2018 International Conference on Advances in Social Sciences and Sustainable Development (ASSSD 2018) PB - Atlantis Press SP - 313 EP - 317 SN - 2352-5398 UR - https://doi.org/10.2991/asssd-18.2018.66 DO - 10.2991/asssd-18.2018.66 ID - Wang2018/05 ER -