Proceedings of the 2018 International Conference on Advances in Social Sciences and Sustainable Development (ASSSD 2018)

Effects Financial Media have on Firm Value and Suggestions for Investor Relations Media Strategy

Authors
Ying Wang, Tianzhen Zhang, Jiameng Song
Corresponding Author
Ying Wang
Available Online May 2018.
DOI
https://doi.org/10.2991/asssd-18.2018.42How to use a DOI?
Keywords
financial media, firm value, suggestions for investor relations media strategy.
Abstract

Three main effects that financial media have on firm value have been outlined. The first outcome is that financial media could influence the share price of a firm, and the positive news can predict higher stock price normally, and vice versa. The second demonstration shows that financial media could help the firm to disseminate brand value and employ more outstanding staff,and the assistance is more significant with local media. Additionally, financial media could increase the success rate of firm’s IPO and subsequent profits after the IPO.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 2018 International Conference on Advances in Social Sciences and Sustainable Development (ASSSD 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2018
ISBN
978-94-6252-500-9
ISSN
2352-5398
DOI
https://doi.org/10.2991/asssd-18.2018.42How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Ying Wang
AU  - Tianzhen Zhang
AU  - Jiameng Song
PY  - 2018/05
DA  - 2018/05
TI  - Effects Financial Media have on Firm Value and Suggestions for Investor Relations Media Strategy
BT  - Proceedings of the 2018 International Conference on Advances in Social Sciences and Sustainable Development (ASSSD 2018)
PB  - Atlantis Press
SP  - 198
EP  - 204
SN  - 2352-5398
UR  - https://doi.org/10.2991/asssd-18.2018.42
DO  - https://doi.org/10.2991/asssd-18.2018.42
ID  - Wang2018/05
ER  -