The Impact of Social Networking Usage on Consumer Buying Behavior of College Students in China

DOI

10.2991/asshm-13.2013.163How to use a DOI?

Keywords

social networking site, consumer buying behavior, college students

Abstract

This research focused on the impact of social networking usage on consumer buying behavior of college students in China. Using a sample of 195 question-naires, this research analyzed gender, age related to the choice of social networking site; the type of product purchased, the cost of the item if college students under the impact of social networking sites; and the feature of the students who can be affected easily by different social networking sites.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ting Liu
PY  - 2013/12
DA  - 2013/12
TI  - The Impact of Social Networking Usage on Consumer Buying Behavior of College Students in China
BT  - Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management
PB  - Atlantis Press
SP  - 879
EP  - 883
SN  - 1951-6851
UR  - https://doi.org/10.2991/asshm-13.2013.163
DO  - 10.2991/asshm-13.2013.163
ID  - Liu2013/12
ER  -