Balance Scorecard Analysis and Business Model Generation

DOI

10.2991/assehr.k.210413.058How to use a DOI?

Keywords

balance scorecard, business model generation, rice mill, Banyuwangi

Abstract

This study aims to analyze the company’s strategy using the balance scorecard (BSC) and business model generation (BMG) model. The BSC is a company performance measurement tool that aligns company goals based on four perspectives, while BMG is a description of the business model that the company runs based on nine blocks. This research was conducted at a rice milling company in Banyuwangi. Rice milling companies were chosen because of the incessant pressure from the government and the intense competition. Banyuwangi was chosen because this area is a granary for rice in East Java and one of Indonesia’s granaries. The survey method by interviewing and using company secondary data were used in this study. The research object is PT. Agrinda Indoraya is a company engaged in rice milling and is located in Banyuwangi. The results showed that the BSC analysis from a financial perspective and an internal business perspective showed a good score (A), while from the customer perspective, the learning and growth perspective showed not too good scores (D and B). In addition, this study also shows that the description of the business model carried out by PT. Agrinda in several blocks needs improvement. Channel blocks, key resources and revenue stream blocks need improvement. Creating communication channels that make it easier for customers, adding waste processing machines and adding new product lines are imperative things to do.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Arvy Rizaldy
AU  - Vinus Maulina
PY  - 2021
DA  - 2021/04/14
TI  - Balance Scorecard Analysis and Business Model Generation
BT  - Proceedings of the 2nd Annual Conference on Social Science and Humanities (ANCOSH 2020)
PB  - Atlantis Press
SP  - 252
EP  - 256
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210413.058
DO  - 10.2991/assehr.k.210413.058
ID  - Rizaldy2021
ER  -