Analysis on the Influence Factors of College Students' Consuming Trust under the Background of Mobile E-commerce
Authors
Jingxian Xu
Corresponding Author
Jingxian Xu
Available Online June 2017.
- DOI
- 10.2991/ammee-17.2017.141How to use a DOI?
- Keywords
- Mobile e-commerce, College students, Influence factors, Trust.
- Abstract
With the continuous development of network technology, more and more people are fond of shopping online, the popularity rate of shopping online with the mobile devices is also increasing. However, consumers' trust has become one of the main factors hindering the mobile e-commerce development. In this paper, based on the college students consumers, the main influence factors of consuming trust of college students are analyzed in detail under the background of the mobile e-commerce. Accordingly, some solutions to how to promote consumers' confidence in the mobile e-commerce and help to develop Chinese mobile e-commerce industry, which are propounded.
- Copyright
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jingxian Xu PY - 2017/06 DA - 2017/06 TI - Analysis on the Influence Factors of College Students' Consuming Trust under the Background of Mobile E-commerce BT - Proceedings of the Advances in Materials, Machinery, Electrical Engineering (AMMEE 2017) PB - Atlantis Press SP - 732 EP - 735 SN - 2352-5401 UR - https://doi.org/10.2991/ammee-17.2017.141 DO - 10.2991/ammee-17.2017.141 ID - Xu2017/06 ER -