The Effect of Tourist’s Knowledge of COVID-19 on Tourist’s Holiday Intention

Mediating Role of Social Risk and Aversion Attitude

DOI

10.2991/aebmr.k.210928.028How to use a DOI?

Keywords

knowledge-attitude-behavior theory, covid-19 knowledge, risk perception, risk attitude

Abstract

Since early 2020, the development of COVID-19 transmission is spreading worldwide and all countries are impacted, including Indonesia. The impact of COVID-19 in Indonesian tourism industry are estimated to decrease the number of international flight attendant up to -86% and international tourist up to -60%, with the potential risk of 13 million workers in tourism industry to temporary or permanently loss their job. With the uncertainty of how and when the tourism industry in Indonesia will can be fully operate, it is important to understand the behavior intention of the tourist during COVID-19 pandemic. Drawing from Knowledge-Attitude-Behavior theory, this research aims to determine the role of tourist’s knowledge of COVID-19, social risk perception and risk aversion attitude in predicting tourist’s holiday intention. Quantitative explanatory approach and partial least square-structural equation modelling are used in this research. A total of 650 sample collected through respondent-driven sampling from 8 regions in Indonesia are processed in smartPLS 3.0. The result show that tourist’s knowledge of COVID-19 is negative significantly affect tourist’s social risk perception and positive significantly on risk aversion attitude. Directly, both tourist’s social risk perception and risk aversion attitude are negative significantly affect tourist’s holiday intention. Meanwhile, social risk perception failed to mediate the relationship of tourist’s knowledge of COVID-19 and holiday intention, but tourist’s risk aversion attitude is successfully mediate the relationship.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Human Hardy
AU  - Muhamad Rizky Ramdan
PY  - 2021
DA  - 2021/09/30
TI  - The Effect of Tourist’s Knowledge of COVID-19 on Tourist’s Holiday Intention
BT  - Proceedings of the 3rd Annual International Conference on Public and Business Administration (AICoBPA 2020)
PB  - Atlantis Press
SP  - 142
EP  - 147
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210928.028
DO  - 10.2991/aebmr.k.210928.028
ID  - Hardy2021
ER  -