Effect of Quality of Logistics Services and Consumer Safety on Purchasing Decisions in Bhinneka E-Commerce

DOI

10.2991/aebmr.k.200331.040How to use a DOI?

Keywords

quality of logistics services, consumer safety, purchasing decisions on E-Commerce

Abstract

This study aims to prove whether the quality of logistics services and consumer safety influence purchasing decisions on E-Commerce Bhinneka. The research method used is a quantitative method. Data obtained by distributing questionnaires to residents in Jatisari, Bekasi City. The sampling method used was accidental and purposive sampling. Data were analysed using Structural Equation Modelling. The results showed that the quality of logistics services had a significant effect on purchasing decisions, while consumer safety had no significant effect on purchasing decisions on Bhinneka E-commerce.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Kus Tri Dianavera
AU  - Toto Aminoto
PY  - 2020
DA  - 2020/04/06
TI  - Effect of Quality of Logistics Services and Consumer Safety on Purchasing Decisions in Bhinneka E-Commerce
BT  - Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019)
PB  - Atlantis Press
SP  - 182
EP  - 185
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200331.040
DO  - 10.2991/aebmr.k.200331.040
ID  - Dianavera2020
ER  -