The Implementation of Design Thinking Method and Product Development Method on Student Startup Business Soul Sepatu

DOI

10.2991/aicmar-18.2019.4How to use a DOI?

Keywords

startup business; design thinking method; product development method

Abstract

This paper discusses the implementation of the Design Thinking method and product development method on student startup business, Soul Sepatu. Services that offered are shoe wash and repair. The Design Thinking method consists of Empathize, Define, Idea and Prototype, and Test. The Startup business coaching program for 20 students through the PPK Grants from Kemenristekdikti is in the second year. The 20 students are continuing the same program in the first year and continuously building their startup business. The implementation of this method successfully made a net profit of 40 million rupiah each month. The process of creating a startup business in the Faculty of Industrial technology Trisakti University is starting from the next selection process, coaching process, monitoring and evaluation. The product development of Soul Sepatu use design thinking method and product development method. The result of this program are products in the form of organic shoe deodorizer.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wawan Kurniawan
AU  - Teddy Siswanto
AU  - Ratna Shofiati
AU  - Hartini
PY  - 2019/02
DA  - 2019/02
TI  - The Implementation of Design Thinking Method and Product Development Method on Student Startup Business Soul Sepatu
BT  - Proceedings of the 5th Annual International Conference on Management Research (AICMaR 2018)
PB  - Atlantis Press
SP  - 17
EP  - 19
SN  - 2352-5428
UR  - https://doi.org/10.2991/aicmar-18.2019.4
DO  - 10.2991/aicmar-18.2019.4
ID  - Kurniawan2019/02
ER  -