Proceedings of the fourth Asia-Pacific Research in Social Sciences and Humanities, Arts and Humanities Stream (AHS-APRISH 2019)

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Empowerment and Resistance in Instagram Posts by Independent Bookstores

Authors
Paramita Ayuningtyas1, *
1Bina Nusantara University, Jakarta, Indonesia
*Corresponding author. Email: paramita@binus.ac.id
Corresponding Author
Paramita Ayuningtyas
Available Online 29 May 2023.
DOI
10.2991/978-2-38476-058-9_4How to use a DOI?
Keywords
bookstores; empowerment; Instagram; representation; resistance
Abstract

Technology development has affected various elements of life, including the way people shop and read books. Online retails like Amazon and the innovation of e-readers seem to bring an unpromising future for brick-and-mortar books, especially independent bookstores. However, American Booksellers Association reported that there is an increase of the number of independent bookstores. Interestingly, Instagram has a significant contribution to this resurgence of independent bookstores. This paper explores the use of Instagram by two independent bookstores in Jakarta, Aksara and Post, by analysing their posts. It also examines in what way these posts can convey their identity and ideology. The result of the analysis shows that besides for promotional purposes, independent bookstores can use Instagram to support the three key ideas of independent bookstores, namely community, curation, and convening. The analysis of their posts also reveals the ideology of independent bookstores as a space of empowerment and resistance.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the fourth Asia-Pacific Research in Social Sciences and Humanities, Arts and Humanities Stream (AHS-APRISH 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 May 2023
ISBN
10.2991/978-2-38476-058-9_4
ISSN
2352-5398
DOI
10.2991/978-2-38476-058-9_4How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Paramita Ayuningtyas
PY  - 2023
DA  - 2023/05/29
TI  - Empowerment and Resistance in Instagram Posts by Independent Bookstores
BT  - Proceedings of the fourth Asia-Pacific Research in Social Sciences and Humanities, Arts and Humanities Stream (AHS-APRISH 2019)
PB  - Atlantis Press
SP  - 28
EP  - 40
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-058-9_4
DO  - 10.2991/978-2-38476-058-9_4
ID  - Ayuningtyas2023
ER  -