Extrinsic Financial Dimensions

Young Female Investor and Behavior Theories

DOI

10.2991/assehr.k.210715.008How to use a DOI?

Keywords

financial literacy, return perception, subjective norms

Abstract

This study aims to analyze the influence of subjective norms, perceived returns, and financial literacy on female students’ interest to invest in shares. This research is quantitative. The sample used was 80 female students who came from the economic faculty, Universitas Pendidikan Ganesha. The sampling technique is convenience sampling. Data were collected through a questionnaire that was measured using a 1-5 Likert scale. The analysis model uses multiple linear regression. The results showed that subjective norms, perceptions of return, and financial literacy had a positive and significant effect on female student interest in investing in stocks. The planned behavior theory states that students behave according to their conscious intentions, which are based on rational calculations, as well as about how other people will see the behavior. Researchers can then add other independent variables that influence female student interest in stock market investing, such as capital market training, economic situation, and motivation.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - I Gusti Ayu Purnamawati
PY  - 2021
DA  - 2021/07/17
TI  - Extrinsic Financial Dimensions
BT  - Proceedings of the 5th Asian Education Symposium 2020 (AES 2020)
PB  - Atlantis Press
SP  - 37
EP  - 44
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210715.008
DO  - 10.2991/assehr.k.210715.008
ID  - Purnamawati2021
ER  -