An Analysis of Service Marketing Optimization Strategies for J Training Enterprises in Hangzhou, China

DOI

10.2991/978-2-38476-257-6_67How to use a DOI?

Keywords

training companies; service marketing; strategies

Abstract

With the arrival of the 5G era, all kinds of new media are booming, which greatly enriches the brand promotion mode and provides more opportunities for the marketing and promotion of education and training institutions. At the same time, consumers pay more attention to the service quality of the product and the service process, hoping to get a richer and more efficient service experience. Under the background of the double-decrease, training institutions continue to business cold development status quo, how to use service marketing to enhance the brand effect of training institutions, so as to obtain a higher degree of customer attention and operational efficiency, is the current training institutions need to think deeply about the subject. To this end, this paper takes J training organization as an example, combining the current marketing status of training organizations, such as marketing concepts, backward marketing means, service marketing is insufficient and other issues. The questionnaire survey is used to analyze the current situation and problems of service marketing of J training institution, and specific optimization strategies are proposed, hoping to provide valuable reference and reference for the continuous optimization and innovation of the service marketing mode of the training institution, and to enhance the quality of enterprise operation and development.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Chenwei Miao
AU  - Moqian Wang
AU  - Ke Liu
AU  - Yuyan Bao
AU  - Xinran Ding
AU  - Lihe Liu
AU  - Zhenyao Deng
PY  - 2024
DA  - 2024/05/27
TI  - An Analysis of Service Marketing Optimization Strategies for J Training Enterprises in Hangzhou, China
BT  - Proceedings of the 2024 International Conference on Applied Economics, Management Science and Social Development (AEMSS 2024)
PB  - Atlantis Press
SP  - 560
EP  - 576
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-2-38476-257-6_67
DO  - 10.2991/978-2-38476-257-6_67
ID  - Miao2024
ER  -