Transformations of Marketing Strategies in the Era of Cyber-Economy

DOI

10.2991/assehr.k.200723.114How to use a DOI?

Keywords

The era of cyber-economy, Marketing strategies, Transformations

Abstract

There has been an improvement of living standards in the age with high-speed development of cyber-economy, which leads to the transformations of consumptive theories and purchasing approaches; meanwhile, the market has also gone through significant changes because of the public’s consumptive beliefs and behaviors. The traditional marketing pattern has failed to reach the consuming requirements of customers, yet the management proficiency has been improved under the new marketing pattern. The whole consumption market has been transformed significantly together with quite a few challenges. For many enterprises, the constant improvement of Internet science & technology leads to necessary transformations of the original mainstream operational pattern, which naturally influence daily life and work of individuals. This paper will start with the current situations of the consumption market and its transformations to discuss the influential factors of strategic marketing changes in the era of cyber-economy. It will also analyze approaches to effectively boost the transformations based on the marketing transformation features.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Gang Chen
PY  - 2020
DA  - 2020/07/24
TI  - Transformations of Marketing Strategies in the Era of Cyber-Economy
BT  - Proceedings of the 2020 International Conference on Advanced Education, Management and Social Science (AEMSS2020)
PB  - Atlantis Press
SP  - 116
EP  - 119
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200723.114
DO  - 10.2991/assehr.k.200723.114
ID  - Chen2020
ER  -