Research on Marketing Strategies of Library Discipline Service Under the Background of “Double First-Class” University Project

DOI

10.2991/assehr.k.200723.115How to use a DOI?

Keywords

Discipline service, User portrayal, Service marketing, “Double First-Class” University project

Abstract

Discipline service is essential part of library service to support the construction of “double first-class”. Strategies including decision support service in this research. Combined with the new trend of library discipline service, it is supposed that the discipline service object of “double first-class” university library should be personalized into different groups, such as scientific research personnel, decision maker and so on. The discipline service pattern can be improved through carrying out of embedded and dynamic tracking service based on the theory of research life cycle. On this basis, user portrayal is introduced to the discipline service marketing combined with the personalized and dynamic tracking service pattern and strategies of library service marketing, taking an example of Southeast University library, are also provided in this study under the background of the construction of “double first-class”.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ping Zhou
AU  - Ya Chen
PY  - 2020
DA  - 2020/07/24
TI  - Research on Marketing Strategies of Library Discipline Service Under the Background of “Double First-Class” University Project
BT  - Proceedings of the 2020 International Conference on Advanced Education, Management and Social Science (AEMSS2020)
PB  - Atlantis Press
SP  - 120
EP  - 124
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200723.115
DO  - 10.2991/assehr.k.200723.115
ID  - Zhou2020
ER  -