The Orientation of Visitor Increasing and the Success of Promotional Innovations on Tourism Performance
- 10.2991/assehr.k.210525.072How to use a DOI?
- Tourism Sector, Promotion Innovation Costs, Tourism Manager Performance
Innovation plays an important role in all business competition, including in the tourism sector. Developing countries face problems investing in innovation, especially tourism management carried out by local governments. This study aims to examine the comparison of tourism management performance between local governments and international private companies. The impact of the success of tourism promotion innovation as the dominant variable which significantly increases the performance of tourism management. This study contributes to the tourism management literature. The independent variables in this study are cost orientation of tourism promotion innovation, number of visitors, tourist facilities, perception of tourism prices, and tourist locations. The dependent variable is the tourism management performance. This study uses a sample of local government and international private companies. Through the success of the innovation used as the main and dominant variable, this study shows positive results. The relationship between the orientation of increasing the cost of tourism promotion innovation has a positive and significant effect. This is indicated by the greater regression coefficient compared to other independent variables in improving the performance of tourism management in Sumbawa Regency.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - S Syafruddin AU - Subhan Purwadinata AU - Roos Nana Sucihati PY - 2021 DA - 2021/05/26 TI - The Orientation of Visitor Increasing and the Success of Promotional Innovations on Tourism Performance BT - Proceedings of the 2nd Annual Conference on Education and Social Science (ACCESS 2020) PB - Atlantis Press SP - 193 EP - 196 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210525.072 DO - 10.2991/assehr.k.210525.072 ID - Syafruddin2021 ER -