Utilization of E-Commerce to Increase the Selling Value of MSMEs in Sumbawa Regency During the Covid-19 Pandemic

DOI

10.2991/assehr.k.210525.075How to use a DOI?

Keywords

E-Commerce, Selling Value, MSMEs, Covid-19

Abstract

This research is field research that aimed to determine the effect of e-commerce on the selling value of study MSMEs on 100 creative economy-based MSMEs in Sumbawa Regency. The samples were determined using the accidental sampling technique. The data used are quantitative in the form of respondents’ perceptions of e-commerce and the selling value of MSMEs which were collected directly by researchers from the source using a research instrument in the form of a questionnaire measured using a Likert scale in 5-point intervals. The data that has been collected will be analyzed using a simple linear regression analysis method and statistical t-test. The results of this study indicated that e-commerce has a positive effect on the selling value of MSMEs in Sumbawa Regency. The ability of e-commerce in explaining variations in the change in the selling value of MSMEs in Sumbawa Regency is 40.7%, while the remaining 59.3% is influenced by other variables outside of this study.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Elly Karmeli
AU  - Marisa Sutanty
AU  - K Kurniawansyah
AU  - Razy Apriansyah Mustaram
AU  - U Usman
PY  - 2021
DA  - 2021/05/26
TI  - Utilization of E-Commerce to Increase the Selling Value of MSMEs in Sumbawa Regency During the Covid-19 Pandemic
BT  - Proceedings of the 2nd Annual Conference on Education and Social Science (ACCESS 2020)
PB  - Atlantis Press
SP  - 204
EP  - 207
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210525.075
DO  - 10.2991/assehr.k.210525.075
ID  - Karmeli2021
ER  -