The International Technology Management Review

Volume 6, Issue 3, April 2017, Pages 103 - 124

User adoption of mobile commerce in Bangladesh: Integrating perceived risk, perceived cost and personal awareness with TAM

Authors
Mohammed Mizanur Rahman, Terry Sloan
Corresponding Author
Mohammed Mizanur Rahman
Available Online 30 April 2017.
DOI
10.2991/itmr.2017.6.3.4How to use a DOI?
Keywords
Mobile commerce, Adoption, Technology Acceptance Model (TAM), Developing Countries
Abstract

This paper develops and tests a model for predicting user adoption of mobile commerce (i.e. e-commerce using mobile phones) in developing countries. The model takes up the Technology Acceptance Model (TAM) determinants of perceived usefulness and perceived ease of use, and extends these through the inclusion of three further determinants: perceived risk, perceived cost and personal awareness to enable prediction of the likelihood of mobile commerce adoption by users in the developing world. 575 usable surveys were gathered from the urban, semi-urban and rural areas of Bangladesh. Perceived risk and perceived usefulness were found to be the most influential factors effecting mobile commerce adoption, while the effect of perceived ease of use and personal awareness was found to be low although significant. The study reconfirmed the need of extending TAM model, in the context of mobile commerce, to address both it’s transactional and non-transactional components. Service providers need to ensure high levels of security and privacy to reduce user’s perceptions of risk. Mobile commerce services and technologies should be upgraded to world standard to make them more useful to users.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Journal
The International Technology Management Review
Volume-Issue
6 - 3
Pages
103 - 124
Publication Date
2017/04/30
ISSN (Online)
1835-5269
ISSN (Print)
2213-7149
DOI
10.2991/itmr.2017.6.3.4How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - JOUR
AU  - Mohammed Mizanur Rahman
AU  - Terry Sloan
PY  - 2017
DA  - 2017/04/30
TI  - User adoption of mobile commerce in Bangladesh: Integrating perceived risk, perceived cost and personal awareness with TAM
JO  - The International Technology Management Review
SP  - 103
EP  - 124
VL  - 6
IS  - 3
SN  - 1835-5269
UR  - https://doi.org/10.2991/itmr.2017.6.3.4
DO  - 10.2991/itmr.2017.6.3.4
ID  - Rahman2017
ER  -