New Media Marketing Strategy Based on Word-of-Mouth of Wanghong

DOI

10.2991/icmess-17.2017.115How to use a DOI?

Keywords

new media marketing; opinion leader; Wanghong; word-of-mouth

Abstract

New media marketing, the marketing model in the context of new era for companies, is right at the rapid development. How to utilize the power of Wanghong and new media effectively to serve corporate marketing much better is worth exploring. Based on new media marketing, this paper discusses the influence of word-of-mouth of Wanghong on new media marketing strategy and puts forward the policy suggestion on practice of marketing in the way Wanghong affects consumer behavior.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Quanhong Liu
AU  - Yuxuan Zhang
PY  - 2017/06
DA  - 2017/06
TI  - New Media Marketing Strategy Based on Word-of-Mouth of Wanghong
BT  - Proceedings of the 2017 International Conference on Management, Education and Social Science (ICMESS 2017)
PB  - Atlantis Press
SP  - 493
EP  - 497
SN  - 2352-5398
UR  - https://doi.org/10.2991/icmess-17.2017.115
DO  - 10.2991/icmess-17.2017.115
ID  - Liu2017/06
ER  -