Research on Insurance Marketing under the Internet Financial Model

DOI

10.2991/wrarm-17.2017.48How to use a DOI?

Keywords

Internet finance; Insurance; Network marketing

Abstract

With the rapid development of Internet technology, modern society has entered an unprecedented stage of development. All industries have applied Internet technology to their own business processes, and the Internet finance model has developed into an overwhelming financial model. The rapid development of China's economy is inseparable from the contribution of the Internet finance model, but the Internet financial model has brought many influences to the insurance industry in China. From the perspective of Internet finance, this paper analyzes the present situation and risks of insurance network marketing in China, and puts forward corresponding development Suggestions.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Junting Pu
AU  - Hongmei Zhang
PY  - 2017/11
DA  - 2017/11
TI  - Research on Insurance Marketing under the Internet Financial Model
BT  - Proceedings of the Fifth Symposium of Risk Analysis and Risk Management in Western China (WRARM 2017)
PB  - Atlantis Press
SP  - 275
EP  - 279
SN  - 1951-6851
UR  - https://doi.org/10.2991/wrarm-17.2017.48
DO  - 10.2991/wrarm-17.2017.48
ID  - Pu2017/11
ER  -