The Function of Public Relations in Dealing with Hoaxes

DOI

10.2991/978-2-38476-236-1_17How to use a DOI?

Keywords

Public Relations; Hoax; Public Relations Function

Abstract

Public Relations is a management function that evaluates public attitudes, identifies the policies and procedures of an individual or an organization based on the public interest, and implements a program to gain public understanding and acceptance. Thus, the function of Public Relations is very important for an organization or company in carrying out planned communication and creating two-way communication using media with the public to achieve common goals in maintaining its image and forming positive opinions from the public. Its function is increasingly important when internet speed and penetration of information technology, which should have positive benefits, actually become counterproductive when it is misused as a tool to spread false information or news (Hoaxes), which has been proven to be detrimental to individuals, organizations or companies and is now happening globally. This research wants to see how Public Relations functions in dealing with Hoaxes using data collection methods through interviews with 4 Public Relations Practitioners at BPP PERHUMAS Indonesia as informants who have met the research criteria and through documentation. The informant admitted that his party was disturbed by the hoaxes circulating about his company and was trying to straighten out the hoaxes. Researchers also conducted a Credibility Test with Triangulation with the Director General of Information and Public Communication of the Indonesian Ministry of Communication and Informatics, Usman Kansong, who is also the Indonesian PERHUMAS Advisor and Chief for Global Alliance Asia Pacific, an international Public Relations Association, Jaffri Amin Osman. Both of them acknowledged that hoaxes were an important problem to be faced by the Ministry of Information and Public Relations of the Government in ASEAN countries and companies in the Asia Pacific. Apart from that, the influence of the position of Public Relations in an organization or company is important as a determinant for improving or maximizing the function of Public Relations, including in dealing with Hoaxes.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Saurma M. G. P. Siahaan
AU  - Dewi Kurniawati
PY  - 2024
DA  - 2024/04/29
TI  - The Function of Public Relations in Dealing with Hoaxes
BT  - Proceedings of the World Conference on Governance and Social Sciences (WCGSS 2023)
PB  - Atlantis Press
SP  - 156
EP  - 170
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-236-1_17
DO  - 10.2991/978-2-38476-236-1_17
ID  - Siahaan2024
ER  -