Business Sustainability of Local Consumption Products in Village Owned Enterprises from Gresik Regency, Indonesia

DOI

10.2991/assehr.k.211020.052How to use a DOI?

Keywords

local consumption product, business, sustainability, performance

Abstract

Various local products have been created, but the ability to support businesses and increase MSME income is not in accordance with the number of products presented in complementing Indonesian’s government program “one village one product”. Field studies show that Gresik Regency as an industrial city is strategically located and has an international port, and should experience an increase in the volume and value of exports. But it’s just the opposite, there has been a significant decline. This research focuses on local consumption products of Village-Owned Enterprises (BUM Desa). The purpose of this research is to explore information about how local products can survive in competition and to describe the possibility of becoming competitive local products. The qualitative descriptive approach was chosen by the researcher as the method of this research by conducting in-depth interviews with the manager to analyze what business performance achievements have been. The findings proved that the sustainability of local product business is in a fluctuating position and there has been no significant increase in results, due to the weakness of human resources to develop product specificities, so it can be concluded that the sustainability of local product business is closely related to business managerial ability.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Vembri Aulia Rahmi
AU  - Nanang Bagus Setiawan
AU  - Hadi Ismanto
PY  - 2021
DA  - 2021/10/21
TI  - Business Sustainability of Local Consumption Products in Village Owned Enterprises from Gresik Regency, Indonesia
BT  - Proceedings of the 1st UMGESHIC International Seminar on Health, Social Science and Humanities (UMGESHIC-ISHSSH 2020)
PB  - Atlantis Press
SP  - 360
EP  - 366
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211020.052
DO  - 10.2991/assehr.k.211020.052
ID  - Rahmi2021
ER  -