Retailer’s Strategy in Reshaping Consumers’ Satisfaction and Wellbeing During a Pandemic

DOI

10.2991/assehr.k.211020.054How to use a DOI?

Keywords

Retailers, Reshaping, Pandemic

Abstract

The Covid-19 pandemic has given several challenges to retailers. Changes in the situation caused by this pandemic resulted in retailers having to make new strategies in order to satisfied consumers as well as pay attention to consumer wellbeing during their shopping experience. Changes also happened in consumers perception of shopping satisfaction during the pandemic. The purpose of this research is a descriptive study analyze which the result will explain whether the strategy being carried out by retailers during pandemic has create consumers satisfaction and pay attention to consumers wellbeing. Data obtained from observations, interviews, and surveys, from the perspective of the retailers and consumers, with the goal to help retailers to handle the pandemic situation with the right strategy. The result of this research are showing that several strategies are likely favorable in shaping consumer satisfaction and wellbeing, such as providing online shopping and hygiene facilities, and doing consumer social responsibility to contribute help the society during the pandemic.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fani Sarika
AU  - Suryani Murad
PY  - 2021
DA  - 2021/10/21
TI  - Retailer’s Strategy in Reshaping Consumers’ Satisfaction and Wellbeing During a Pandemic
BT  - Proceedings of the 1st UMGESHIC International Seminar on Health, Social Science and Humanities (UMGESHIC-ISHSSH 2020)
PB  - Atlantis Press
SP  - 377
EP  - 385
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211020.054
DO  - 10.2991/assehr.k.211020.054
ID  - Sarika2021
ER  -