The Roadmap Evaluation and Development Strategy of SME’s Thematic

DOI

10.2991/assehr.k.220707.005How to use a DOI?

Keywords

Evaluation; SME and Strategy

Abstract

The purpose of this research is to evaluate the Roadmap for the implementation of the Thematic SMI development program which has been ongoing from 2017 to 2021. From the results of this evaluation, a SWOT analysis was carried out to obtain a strategic model for the Thematic SMI development in the City of Central Sulawesi Province, Indonesia. This study obtained data through questionnaires, interviews, observations, literature studies and documentation. Data analysis using inferential statistics and SWOT analysis. Research respondents to owners or managers in 37 Thematic SMIs. The results showed that the evaluation of the IKM Roadmap in Palu City, namely strengthening human resources, strengthening IKM, developing IKM and massive production in the good category, while the stage of strengthening production in the category was quite good. The IKM Development Strategy in Palu City (Central Sulawesi) is the ST strategy (Diversification Strategy) and the SO strategy (Aggressive Strategy).

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Rosida P. Adam
AU  - Husnah Husnah
AU  - Yulianti Kalaba
PY  - 2022
DA  - 2022/07/18
TI  - The Roadmap Evaluation and Development Strategy of SME’s Thematic
BT  - Proceedings of the 2021 Tadulako’s International Conference on Social Sciences (TICoSS 2021)
PB  - Atlantis Press
SP  - 17
EP  - 21
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220707.005
DO  - 10.2991/assehr.k.220707.005
ID  - Adam2022
ER  -