Communication Media Preferences of Palu City Community for Covid-19 Related-Information

DOI

10.2991/assehr.k.220707.024How to use a DOI?

Keywords

Preference; Communication Media; Information Needs; Covid-19

Abstract

The purpose of this study was to determine the preferences of the communication media used by the people of Palu City, especially in the South Palu District in meeting the needs for acquiring Covid-19 Information. The survey method was chosen by using and distributing questionnaires to 100 respondents using accidental sampling method of 71,650 citizens, in the area. The theory used is The Uses and Gratification. Results show that about 63% people use social media more than other types of communication media, followed by television 15%, then printed media and instant messaging applications which are 7% respectively. The high number of respondents choosing social media because most of them (55%) thought that it is easy to access. Moreover, most of respondents are in the age range of 18 to 25 years, where social media is popular in the age range than others. Consequently, the information they acquire is sometimes misleading. Another fact shown on the questionnaire is that about 43% respondents do not believe the information about covid-19 they get from the communication media. The entry of the Covid 19 virus in Indonesia between February-March 2020 caused people to be anxious and confused about how to deal with the situation. So that 25% of the total respondents try to find information to prevent transmission from happening to them. This is in contrast to the number of Covid-19 survivors, which is 59.9% scattered in the area, which should encourage local residents to be more intense in seeking information. After more and more cases were recorded in the area, it was in further action with more curiosity to seek further information with a value of 30.9%. People often seek information, especially regarding the prevention of Covid 19 as much as 25%. The high duration of access to information between 3-4 hours per day (40.1%) does not reflect the level of anxiety of respondents (27.6%) who feel less worried and consider the Health Protocol not too important (45.4%). This is expected to be a consideration for policymakers in formulating communication activities in the form of campaigns related to Covid 19.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Andi Akifah
AU  - Rizqy Alfiyaty
AU  - Dwi Rohma Wulandari
PY  - 2022
DA  - 2022/07/18
TI  - Communication Media Preferences of Palu City Community for Covid-19 Related-Information
BT  - Proceedings of the 2021 Tadulako’s International Conference on Social Sciences (TICoSS 2021)
PB  - Atlantis Press
SP  - 105
EP  - 108
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220707.024
DO  - 10.2991/assehr.k.220707.024
ID  - Akifah2022
ER  -