Proceedings of the Tegal International Conference on Applied Social Science & Humanities (TICASSH 2022)

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Implementation of E-Commerce During Pandemic and Its Influence in Increasing Revenue of Small Medium Enterprises in Tegal City

Authors
Krisdiyawati Krisdiyawati1, *, Dewi Kartika1, Asyifa Maulida1
1Politeknik Harapan Bersama, Tegal, Indonesia
*Corresponding author. Email: Kris.diyawati@gmail.com
Corresponding Author
Krisdiyawati Krisdiyawati
Available Online 11 November 2022.
DOI
10.2991/978-2-494069-09-1_54How to use a DOI?
Keywords
E-commerce; Income; MSME
Abstract

The purpose of this study was to determine the effect of the application of e-commerce on increasing the income of MSMEs (Micro, Small and Medium Enterprises) in Tegal City. The role of mobile technology is important for MSMEs as an element in business to develop global markets and increase MSME income. In contributing, MSMEs are able to improve and develop the digital economy. The data collection method used is a survey method using a questionnaire. The sample used is 45 respondents from SMEs in the business sector of beauty, fashion and food. Determination of the sample is done by non-probability sampling method with the type of saturated sample technique. The analytical method used is simple linear regression analysis with the help of SPSS. Shows that the application of e-commerce has a significant positive effect on increasing MSME income in the City of Tegal. MSME actors experience obstacles, namely knowledge about technology is still limited when using e-commerce. When MSME actors start using e-commerce, they automatically contribute income and carry out very effective and practical promotions during the pandemic, so that they can encourage the development of the digital economy.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Tegal International Conference on Applied Social Science & Humanities (TICASSH 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
11 November 2022
ISBN
978-2-494069-09-1
ISSN
2352-5398
DOI
10.2991/978-2-494069-09-1_54How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Krisdiyawati Krisdiyawati
AU  - Dewi Kartika
AU  - Asyifa Maulida
PY  - 2022
DA  - 2022/11/11
TI  - Implementation of E-Commerce During Pandemic and Its Influence in Increasing Revenue of Small Medium Enterprises in Tegal City
BT  - Proceedings of the Tegal International Conference on Applied Social Science & Humanities (TICASSH 2022)
PB  - Atlantis Press
SP  - 467
EP  - 474
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-09-1_54
DO  - 10.2991/978-2-494069-09-1_54
ID  - Krisdiyawati2022
ER  -