Proceedings of the Tegal International Conference on Applied Social Science & Humanities (TICASSH 2022)

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The Branding Strategies of Green Packaging in the Future

An Investigation into the Role of Micro, Small and Medium Enterprises (MSME) in the Food Sector

Authors
N. Akmalia1, *, H. D. Rahmayanti2, S. Ardiani2
1Publishing Department, Politeknik Negeri Media Kreatif, Jakarta, Indonesia
2Graphic Engineering Department, Politeknik Negeri Media Kreatif, Jakarta, Indonesia
*Corresponding author. Email: nakmalia@polimedia.ac.id
Corresponding Author
N. Akmalia
Available Online 11 November 2022.
DOI
10.2991/978-2-494069-09-1_26How to use a DOI?
Keywords
MSME; Branding; Green packaging; Communication; Promotion
Abstract

The purpose of this study is to contribute to the existing research in the field of packaging and brand strategies and shed more light on the psychology of green packaging in the future and their effect on packaging and brand strategies. The environment and food safety are major areas of concern influencing the development of green packaging for replacement of plastic. Our preliminary study provides a comprehensive overview of nata de coco based biodegradable packaging which can be the green packaging of the future. We have also tested our findings for product packaging of Micro, Small and Medium Enterprises (MSME) in the Food Sector. However, its increases production costs because the price of materials tends to be high compared to plastic packaging. The challenge is that the food packaging that has been used by MSME's is made of plastic with low production costs and easy to find. This requires a creative and innovative branding strategy so that a biodegradable packaging product can successfully enter the packaging production market.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Tegal International Conference on Applied Social Science & Humanities (TICASSH 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
11 November 2022
ISBN
978-2-494069-09-1
ISSN
2352-5398
DOI
10.2991/978-2-494069-09-1_26How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - N. Akmalia
AU  - H. D. Rahmayanti
AU  - S. Ardiani
PY  - 2022
DA  - 2022/11/11
TI  - The Branding Strategies of Green Packaging in the Future
BT  - Proceedings of the Tegal International Conference on Applied Social Science & Humanities (TICASSH 2022)
PB  - Atlantis Press
SP  - 204
EP  - 208
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-09-1_26
DO  - 10.2991/978-2-494069-09-1_26
ID  - Akmalia2022
ER  -