Repurchase Intention in Terms of Service Quality Through e-Wom and Hotel Image

DOI

10.2991/978-2-494069-09-1_2How to use a DOI?

Keywords

Service quality; Electronic word of mouth; Hotel image; Repurchase intention

Abstract

Analyzing the factors that influence repurchase intention to stay at the hotel is the purpose of this study. The measured factor is the quality of service through the image of the hotel and e-word of mouth. The population in this study are guests who stay at the hotel, the number of samples taken is 168 respondents. Analysis of the data used with SEM analysis with the AMOS program. Based on the results of data analysis that has been carried out, service quality has an influence on repurchase intentions through hotel image and e-word of mouth. The value of the overall effect of the variables studied on repurchase intentions is 78.6%, meaning that there are other factors that influence repurchase intentions outside the variables studied.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Heri Prabowo
AU  - Sutrisno Sutrisno
AU  - Soedjono Soedjono
PY  - 2022
DA  - 2022/11/11
TI  - Repurchase Intention in Terms of Service Quality Through e-Wom and Hotel Image
BT  - Proceedings of the Tegal International Conference on Applied Social Science & Humanities (TICASSH 2022)
PB  - Atlantis Press
SP  - 3
EP  - 7
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-09-1_2
DO  - 10.2991/978-2-494069-09-1_2
ID  - Prabowo2022
ER  -