Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)

Self-Protection Motivation Reviewed from Conveying Covid-19 Prevention Messages: Experimental Study of Threatening Messages Vs Persuasive Messages

Authors
Ayunda Putri Milenia1, Rostiana Rostiana1, *, Bianca Marella1
1Faculty of Psychology, Universitas Tarumanagara, Jakarta, Indonesia
*Corresponding author. Email: rostiana@fpsi.ac.id
Corresponding Author
Rostiana Rostiana
Available Online 21 April 2022.
DOI
10.2991/assehr.k.220404.242How to use a DOI?
Keywords
covid-19; motivation protection; threatening message; persuasion message
Abstract

Covid-19 is a disease outbreak that can be transmitted from human to human through direct contact or indirect contact. To prevent its spread, education is needed by the public to motivate self-protection action (Self-Protection Motivation). One of the ways the government has taken to increase motivation for self-protection is by disseminating preventive measures through messages. To find out the types of messages and the effectiveness of the messages conveyed, the researchers conducted a quasi-experimental research using 3 types of messages, namely threat messages, persuasion messages and threat messages associated with persuasion messages. The results of the research conducted show that threat messages, persuasion messages, and threat messages associated with persuasion messages are effective in increasing self-protection motivation, but from the three experimental groups, the types of threat messages associated with persuasion messages are more effective at increasing self-protection motivation.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 April 2022
ISBN
978-94-6239-567-1
ISSN
2352-5398
DOI
10.2991/assehr.k.220404.242How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Ayunda Putri Milenia
AU  - Rostiana Rostiana
AU  - Bianca Marella
PY  - 2022
DA  - 2022/04/21
TI  - Self-Protection Motivation Reviewed from Conveying Covid-19 Prevention Messages: Experimental Study of Threatening Messages Vs Persuasive Messages
BT  - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
PB  - Atlantis Press
SP  - 1507
EP  - 1511
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220404.242
DO  - 10.2991/assehr.k.220404.242
ID  - Milenia2022
ER  -