Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)

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Psychological Analysis of Color in Commercial Buildings for Room Users

Authors
Sandy Himawan1, Hartini Hartini1, *
1Faculty of Visual Art and Design, Universitas Tarumanagara, Jakarta, Indonesia
*Corresponding author. Email: hartini@fsrd.untar.ac.id
Corresponding Author
Hartini Hartini
Available Online 21 April 2022.
DOI
10.2991/assehr.k.220404.066How to use a DOI?
Keywords
Color; Branding; Commercial; Qualitative Descriptive
Abstract

In the world of design itself, color is enough to affect the visuals that are created or shown for the connoisseurs of the design. Color is a very important topic for designers to create their work and become the branding of the work. The purpose of this study is to analyze that color can produce certain effects on emotions, productivity, mood, to branding in a commercial building that can increase the income and trust of consumers. The method in this study uses a qualitative descriptive method, where this method displays the actual data results without adding or subtracting from the data results. The results of this study indicate that the colors used in the two stores greatly affect the branding that is created and consumer confidence in buying the products sold. The conclusion drawn from this research is the importance of color being able to create a trust or an interest for consumers in buying a product in a commercial building and the importance of color for the commercial building so that it can become a special attraction for consumers to come and be able to increase the selling price. for that product. The author recommends this research for interior design students or interior designers who will later design a commercial building, especially a flower shop related to color psychology.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 April 2022
ISBN
10.2991/assehr.k.220404.066
ISSN
2352-5398
DOI
10.2991/assehr.k.220404.066How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Sandy Himawan
AU  - Hartini Hartini
PY  - 2022
DA  - 2022/04/21
TI  - Psychological Analysis of Color in Commercial Buildings for Room Users
BT  - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
PB  - Atlantis Press
SP  - 423
EP  - 427
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220404.066
DO  - 10.2991/assehr.k.220404.066
ID  - Himawan2022
ER  -