Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)

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Thrifting, New Atlas for Indian Millenials Shopping

Authors
Chaithra G. R.1, *, Agustinus Purna Irawan2, Paula Tjatoerwidya Anggarina3
1Post-Graduation Diploma Student, JD Institute of Fashion Technology, Bangalore, India
2Mechanical Engineering Department, Faculty of Engineering, Universitas Tarumanagara, Jakarta, Indonesia
3Management Department, Faculty of Economics and Business, Universitas Tarumanagara, Jakarta, Indonesia
*Corresponding Author. Email: chaithragr12@gmail.com
Corresponding Author
Chaithra G. R.
Available Online 21 April 2022.
DOI
10.2991/assehr.k.220404.305How to use a DOI?
Keywords
thrifting; millenials; shopping
Abstract

This study examines the ideology behind thrift shopping, the attitude and factors driving the Indian customer’s and their intention to buy second-hand fashion items. Data in this research is collected via a poll on Instagram and articles available on the internet. The influence of the covid 19 pandemic on Indian fashion customers, the rise of Eco-conscious shopping, and mindful buyers are recorded here. The relationship between the purchase intentions, the new norm of sustainability is also considered. Covid 19 pandemic with no doubt has rapidly swept over the nation and has been a challenging time for all. Even though it has successfully induced fear, worry, and concerns in people’s mindset there have also been some positive changes that have happened. With most of the world in isolation, it has made people aware of the situation which caused us to be in this condition and re-think our relationship with the environment. It has drawn a realization that we are capable of global, collective action and we can add value in building healthier ecosystems by making few alterations in our lifestyle. The research highlighted the shift in attitude and belief of the customers to accept and adapt to the concept of thrifting was caused by the covid 19 pandemic. The finding in this research paper is a contribution from both primary and secondary research.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 April 2022
ISBN
10.2991/assehr.k.220404.305
ISSN
2352-5398
DOI
10.2991/assehr.k.220404.305How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Chaithra G. R.
AU  - Agustinus Purna Irawan
AU  - Paula Tjatoerwidya Anggarina
PY  - 2022
DA  - 2022/04/21
TI  - Thrifting, New Atlas for Indian Millenials Shopping
BT  - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
PB  - Atlantis Press
SP  - 1869
EP  - 1872
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220404.305
DO  - 10.2991/assehr.k.220404.305
ID  - G.R.2022
ER  -