Proceedings of the Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019)

The Impact of Brand Image, Perceived Price and Service Quality Toward Customer Satisfaction

Authors
Alex Witama, Keni Keni
Corresponding Author
Alex Witama
Available Online 20 May 2020.
DOI
https://doi.org/10.2991/assehr.k.200515.057How to use a DOI?
Keywords
brand image, perceived price, service quality, customer satisfaction
Abstract
It has often been argued that customer satisfaction can contribute significantly to a company’s success in a variety of ways. This study aims to analyze the effect of brand image, perceived price and service quality on customer satisfaction. The method of data collection is convenience sampling. The samples of this research are collected from 109 respondents, who are the customers in one of the biggest service center in Jakarta. The technique of data analysis used in this study was regression analysis. The results is : the relationship between brand image, perceived price and service quality have a significant and positive impact toward customer satisfaction.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Alex Witama
AU  - Keni Keni
PY  - 2020
DA  - 2020/05/20
TI  - The Impact of Brand Image, Perceived Price and Service Quality Toward Customer Satisfaction
BT  - Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019)
PB  - Atlantis Press
SP  - 316
EP  - 320
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200515.057
DO  - https://doi.org/10.2991/assehr.k.200515.057
ID  - Witama2020
ER  -