Proceedings of the Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019)

Convergent Media, Content of Diversity and Contemporary Consumers

Authors
Riris Loisa, G. Genep Sukendro, M. Gafar Yoedtadi
Corresponding Author
Riris Loisa
Available Online 20 May 2020.
DOI
https://doi.org/10.2991/assehr.k.200515.070How to use a DOI?
Keywords
convergent media, content of diversity and contemporary consumers
Abstract
Convergence in the news media today characterized by replication of its partial content into online multi-platforms. This article aims to find the main online convergence platforms of news media and the considerations in selecting those platforms. Since diversity is a major issue in multi-cultural Indonesia, this research is also aimed to describe how those considerations applied in reporting diversity. This article is based on research of two Indonesian leading news media websites: liputan6.com and cnnindonesia.com. To get a clearer picture in reporting diversity, this article focused on the report of the Indonesian independance celebration in 2018, in the national palace that represented diversity. The research applied case study method; data was collected through observation and interview with the managing editors of both media. The results showed that the main platforms for both media are YouTube, Facebook Instagram, and Twitter. Other than those platforms, liputan6 also use Liputan6 app and Pinterest. Platforms selection is based on business considerations, which showed the convergence in media operation, particularly the marketing and news production process. During reporting diversity, both media replicated the parts of the mainstream media news content into other platforms, as an array of news products distribution toward the contemporary consumers.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Riris Loisa
AU  - G. Genep Sukendro
AU  - M. Gafar Yoedtadi
PY  - 2020
DA  - 2020/05/20
TI  - Convergent Media, Content of Diversity and Contemporary Consumers
BT  - Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019)
PB  - Atlantis Press
SP  - 395
EP  - 400
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200515.070
DO  - https://doi.org/10.2991/assehr.k.200515.070
ID  - Loisa2020
ER  -