Convergent Media, Content of Diversity and Contemporary Consumers
Riris Loisa, G. Genep Sukendro, M. Gafar Yoedtadi
Available Online 20 May 2020.
- https://doi.org/10.2991/assehr.k.200515.070How to use a DOI?
- convergent media, content of diversity and contemporary consumers
- Convergence in the news media today characterized by replication of its partial content into online multi-platforms. This article aims to find the main online convergence platforms of news media and the considerations in selecting those platforms. Since diversity is a major issue in multi-cultural Indonesia, this research is also aimed to describe how those considerations applied in reporting diversity. This article is based on research of two Indonesian leading news media websites: liputan6.com and cnnindonesia.com. To get a clearer picture in reporting diversity, this article focused on the report of the Indonesian independance celebration in 2018, in the national palace that represented diversity. The research applied case study method; data was collected through observation and interview with the managing editors of both media. The results showed that the main platforms for both media are YouTube, Facebook Instagram, and Twitter. Other than those platforms, liputan6 also use Liputan6 app and Pinterest. Platforms selection is based on business considerations, which showed the convergence in media operation, particularly the marketing and news production process. During reporting diversity, both media replicated the parts of the mainstream media news content into other platforms, as an array of news products distribution toward the contemporary consumers.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Riris Loisa AU - G. Genep Sukendro AU - M. Gafar Yoedtadi PY - 2020 DA - 2020/05/20 TI - Convergent Media, Content of Diversity and Contemporary Consumers BT - Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019) PB - Atlantis Press SP - 395 EP - 400 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200515.070 DO - https://doi.org/10.2991/assehr.k.200515.070 ID - Loisa2020 ER -