Technology Acceptance Model Approach to Analysing the Use of Fintech in MSME Transactions in Buleleng
Authors
I Putu Julianto1, *, Nyoman Suadnyana Pasek1, I Gd. Nandra Hary Wiguna1
1Department of Economic and Accounting, Universitas Pendidikan Ganesha, Singaraja, Indonesia
*Corresponding author. Email: putujulianto@undiksha.ac.id
Corresponding Author
I Putu Julianto
Available Online 25 November 2021.
- DOI
- 10.2991/aebmr.k.211124.002How to use a DOI?
- Keywords
- Perceived ease of use; Perceived usefulness; SMEs
- Abstract
The use of technology should be a strategy for MSME to run their business. Supported by various regulations and facilities by the government and the private sector, MSME actors should be able to make the best use of technology according to their business needs. Fintech is a financial service that can help perpetrators to make payment transactions, with various promised benefits. In fact, many factors can support or hinder MSME actors from using this technology. The Technology Acceptance Model can be used to find these factors, so that a conclusion can be found that can be used by various parties involved in the use of this technology.
- Copyright
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - I Putu Julianto AU - Nyoman Suadnyana Pasek AU - I Gd. Nandra Hary Wiguna PY - 2021 DA - 2021/11/25 TI - Technology Acceptance Model Approach to Analysing the Use of Fintech in MSME Transactions in Buleleng BT - Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021) PB - Atlantis Press SP - 5 EP - 11 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.211124.002 DO - 10.2991/aebmr.k.211124.002 ID - Julianto2021 ER -