The Effect of Store Environment on Positive Emotional Response and Impulse Buying Moderated by Situational Factor

DOI

10.2991/aebmr.k.201212.023How to use a DOI?

Keywords

Impulse buying, Positive emotional response, Situational factor, Store environment

Abstract

The purpose of this study was to identify factors that significantly affect unplanned impulse buying, namely store environment factors, positive emotional responses, and situational factors. Research samples were 90 respondents (consumers) of Ramayana Mall Denpasar. Methods of data collection carried out through questionnaires, while analysis techniques used simple linear regression and Moderated Regression Analysis (MRA). Based on the results of the analysis, it was found that store environment had a positive and significant influence on positive emotional response; positive emotional response had a positive and significant influence on the behaviour of impulse buying; and situational factors were strengthening the influence of positive emotional responses to impulse buying behaviour.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - I Nyoman Sujana
AU  - I Wayan Suwendra
AU  - Kadek Rai Suwena
PY  - 2020
DA  - 2020/12/14
TI  - The Effect of Store Environment on Positive Emotional Response and Impulse Buying Moderated by Situational Factor
BT  - Proceedings of the 5th International Conference on Tourism, Economics, Accounting, Management and Social Science (TEAMS 2020)
PB  - Atlantis Press
SP  - 177
EP  - 181
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201212.023
DO  - 10.2991/aebmr.k.201212.023
ID  - Sujana2020
ER  -