Environmental Concern, Attitude, and Willingness to Pay of Green Products: Case Study in Private Universities in Surabaya, Indonesia

DOI

10.2991/aebmr.k.201212.019How to use a DOI?

Keywords

Attitudes, Environmental Concern, Green Product, Purchase Behaviour, Purchase Intention, Willingness to Pay

Abstract

The purpose of this study is to determine the perceptions and awareness towards green products. This study uses a 7-point Likert scale from the sample and population of students from university in Surabaya. Distribution of questionnaires was carried out and obtained 257 respondents. This research model uses Partial Least Square (PLS) as part of Structural Equation Modelling (SEM). The results show positive influence between variables. There are also interesting findings from variance of the influence of gender towards some variables.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hendri Kwistianus
AU  - Saarce Elsye Hatane
AU  - Natasha Rungkat
PY  - 2020
DA  - 2020/12/14
TI  - Environmental Concern, Attitude, and Willingness to Pay of Green Products: Case Study in Private Universities in Surabaya, Indonesia
BT  - Proceedings of the 5th International Conference on Tourism, Economics, Accounting, Management and Social Science (TEAMS 2020)
PB  - Atlantis Press
SP  - 141
EP  - 154
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201212.019
DO  - 10.2991/aebmr.k.201212.019
ID  - Kwistianus2020
ER  -