Proceedings of the 5th International Conference on Tourism, Economics, Accounting, Management and Social Science (TEAMS 2020)

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Determinant Use of Behavior Online Shopping Information System

Authors
I Gede Agus Pertama Yudantara, I Nyoman Putra Yasa
Corresponding Author
I Gede Agus Pertama Yudantara
Available Online 14 December 2020.
DOI
10.2991/aebmr.k.201212.058How to use a DOI?
Keywords
Online shopping, TAM, Undiksha academic society
Abstract

The purpose of this study was to predict and explain construct Behavioral intentions and use of Behavior of Undiksha academic society in using the online shopping information system. Pilot observations were conducted to determine the constructs. Pickup surveys and google forms were used to collect data. 96 respondents were selected through a purposive sampling method. The results showed that the construct of Behavioral Intention is influenced by the construct of perceived usefulness, trust and subjective norms, where trust is the main determinant. Then the Use of Behavior construct is influenced by the construct of perceived ease of use, subjective norms and construct Behavioral intention where subjective norms are the main determinants. TAM constructs can predict the desires and actual usage of the Undiksha academic society in using this online shopping information system.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 5th International Conference on Tourism, Economics, Accounting, Management and Social Science (TEAMS 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
14 December 2020
ISBN
978-94-6239-297-7
ISSN
2352-5428
DOI
10.2991/aebmr.k.201212.058How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - I Gede Agus Pertama Yudantara
AU  - I Nyoman Putra Yasa
PY  - 2020
DA  - 2020/12/14
TI  - Determinant Use of Behavior Online Shopping Information System
BT  - Proceedings of the 5th International Conference on Tourism, Economics, Accounting, Management and Social Science (TEAMS 2020)
PB  - Atlantis Press
SP  - 413
EP  - 419
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201212.058
DO  - 10.2991/aebmr.k.201212.058
ID  - Yudantara2020
ER  -