Research on Conspicuous Consumption in Travel Behaviors of the College Students

DOI

10.2991/ssmi-18.2019.46How to use a DOI?

Keywords

college student, conspicuous consumption, tourism behavior, tourism consumption.

Abstract

This paper research the conspicuous consumption behavior of the college students during the travel through analyzing the personal, social, economic and cultural causes. Usually, the college students pursue self-fulfilling and vanity, under the impetus of “face” consciousness, they produce conspicuous consumption behaviors in order to seek sense of belonging and gain recognition of others. Moreover, the continuous improvement of economic development in society is one of the important factors to promote college students' conspicuous consumption, in addition to the impact of consumerism, the promotion of the mass media, information of reference groups, utilitarian and expression of values, etc., they are all factors that cause college students to produce conspicuous consumption behavior in tourism. Reasonably guiding college students to carry out green and healthy tourism activities and establishing positive consumption view is one of the directions of the current cultural connotation construction in campus.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Kai Liu
AU  - Xiaoling Huang
PY  - 2019/02
DA  - 2019/02
TI  - Research on Conspicuous Consumption in Travel Behaviors of the College Students
BT  - Proceedings of the 2018 International Symposium on Social Science and Management Innovation (SSMI 2018)
PB  - Atlantis Press
SP  - 261
EP  - 265
SN  - 2352-5428
UR  - https://doi.org/10.2991/ssmi-18.2019.46
DO  - 10.2991/ssmi-18.2019.46
ID  - Liu2019/02
ER  -