Proceedings of the 2017 International Seminar on Social Science and Humanities Research (SSHR 2017)

User Experience Measurement for Travel Booking Mobile Applications Based on Confirmatory Factor Analysis

Authors
Hua-ming Peng, Xi-ping Lei, Zhi-nan Qin
Corresponding Author
Hua-ming Peng
Available Online December 2017.
DOI
10.2991/sshr-17.2018.35How to use a DOI?
Keywords
User experience measurement, Confirmatory factor analysis, Travel booking mobile applications
Abstract

With the booming development of tourism, user experience measurement for travel booking mobile applications draws attention from companies and scholars, but quantitative researches are still relatively limited. This paper first acquired 30 user experience indexes of travel booking mobile applications by collecting 6314 user comments from 3 Chinese application stores and encoding these comments with grounded theory, then reduced dimensionality and calculated weights of these indexes by analyzing 303 pieces of user rating Likert scale using confirmatory factor analysis, and finally established a quantitative measurement system with 30 indexes and 9 factors for travel booking mobile applications. The measurement system is a good reflection of user opinions because its data resources were totally user evaluations and the confirmatory factor analysis had good goodness of fit.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 International Seminar on Social Science and Humanities Research (SSHR 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2017
ISBN
978-94-6252-443-9
ISSN
2352-5398
DOI
10.2991/sshr-17.2018.35How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Hua-ming Peng
AU  - Xi-ping Lei
AU  - Zhi-nan Qin
PY  - 2017/12
DA  - 2017/12
TI  - User Experience Measurement for Travel Booking Mobile Applications Based on Confirmatory Factor Analysis
BT  - Proceedings of the 2017 International Seminar on Social Science and Humanities Research (SSHR 2017)
PB  - Atlantis Press
SP  - 200
EP  - 205
SN  - 2352-5398
UR  - https://doi.org/10.2991/sshr-17.2018.35
DO  - 10.2991/sshr-17.2018.35
ID  - Peng2017/12
ER  -