Voices and Visions: Qualitative Insights into the Roles and Challenges of Health Communication on Social Media

DOI

10.2991/978-2-38476-259-0_14How to use a DOI?

Keywords

Social Media; Health Communication; Role Functions; Issues

Abstract

With the continuous development of internet technology in recent years, social media platforms have gradually replaced traditional media and become one of the primary channels for users to engage in health communication. This paper addresses two main research questions: firstly, to investigate the roles played by social media in health communication, and secondly, to identify the issues existing in health communication through social media. Employing content analysis, this study examines user comments related to health communication on three platforms—Douyin, Weibo, and Xiaohongshu—to address the aforementioned research questions. The findings reveal that social media assumes five distinct roles in health communication, concurrently highlighting the existence of three issues. The significance of this research lies in addressing these two knowledge gaps, contributing to the advancement of this field. Moreover, it serves as a guide for government and industry on how to steer social media towards responsible health communication.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yuning Xie
AU  - Gaoshan Wu
AU  - Hui Shen
AU  - Sican Wu
AU  - Wenrui Liang
PY  - 2024
DA  - 2024/06/21
TI  - Voices and Visions: Qualitative Insights into the Roles and Challenges of Health Communication on Social Media
BT  - Proceedings of the 2024 3rd International Conference on Social Sciences and Humanities and Arts (SSHA 2024)
PB  - Atlantis Press
SP  - 116
EP  - 123
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-259-0_14
DO  - 10.2991/978-2-38476-259-0_14
ID  - Xie2024
ER  -