Research on the Development Path of Digital Cultural and Creative Design of Wuqiang Woodcut New Year Pictures from the Perspective of Cultural Translation

DOI

10.2991/978-2-38476-259-0_102How to use a DOI?

Keywords

Wuqiang Woodcut New Year Pictures; cultural translation; brand IP; digital cultural creation

Abstract

This study explores the innovative development of the national intangible cultural heritage Wuqiang woodcut New Year pictures in the digital age. The primary purpose of this study is to establish a value channel between metaphysical cultural heritage content and digital users from the perspective of digital cultural creation. In this way, the active dissemination of intangible cultural heritage culture is activated. First, this study explores the brand IP of Wuqiang woodcut New Year pictures from the perspective of ‘ cultural translation. ‘Secondly, based on the needs of digital scenes, we analyze and translate the brand IP from the visual, interaction, and spiritual layers to obtain transparent information architecture and style positioning. Finally, based on the deep excavation of the brand IP cultural gene, we completed the APP interface and interaction design, the innovative New Year painting design, and the TikTok gift design. Digital cultural creation spreads intangible cultural heritage from the perspective of strategic innovation of ‘ science and technology + culture. ‘ This ensures the cultural appeal and sustainability of intangible cultural heritage. Under the background of all-media communication, digital cultural creation will become an effective way to stimulate the living inheritance of intangible cultural heritage.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yuan Gao
PY  - 2024
DA  - 2024/06/21
TI  - Research on the Development Path of Digital Cultural and Creative Design of Wuqiang Woodcut New Year Pictures from the Perspective of Cultural Translation
BT  - Proceedings of the 2024 3rd International Conference on Social Sciences and Humanities and Arts (SSHA 2024)
PB  - Atlantis Press
SP  - 995
EP  - 1001
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-259-0_102
DO  - 10.2991/978-2-38476-259-0_102
ID  - Gao2024
ER  -