Study on the Influencing Factors of College Students’ Willingness to Return to Their Hometowns for Entrepreneurship under the Perspective of Social Capital Endowment

DOI

10.2991/978-2-38476-259-0_29How to use a DOI?

Keywords

social capital; university students; willingness to return home to start a business; influencing factors

Abstract

In recent years, the number of graduates from colleges and universities has been increasing year by year, and the number of unemployed people in cities is gradually saturated, with unprecedented employment pressure. With the accelerated development of rural revitalisation and “three rural” work, the construction of new rural areas has injected new vitality for college students to return to their hometowns to start their own businesses, and returning to their hometowns to start their own businesses has become another choice for college students. Based on this, this paper starts from the perspective of social capital endowment, takes structural equation modelling as the theoretical basis, constructs a study to explore the influence of two factors, namely, social network relationship and entrepreneurial environment, on the willingness of college students to return to their hometowns to start their own businesses, and finally analyses the advantages and disadvantages of college students’ return to their hometowns to start their own businesses and puts forward countermeasures and suggestions based on the current status quo of entrepreneurship as well as the factors influencing their willingness.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jiaxin Chen
AU  - Xingyu Hu
AU  - Mengqin Wang
AU  - Xiaowen Lin
AU  - Jin Chen
PY  - 2024
DA  - 2024/06/21
TI  - Study on the Influencing Factors of College Students’ Willingness to Return to Their Hometowns for Entrepreneurship under the Perspective of Social Capital Endowment
BT  - Proceedings of the 2024 3rd International Conference on Social Sciences and Humanities and Arts (SSHA 2024)
PB  - Atlantis Press
SP  - 246
EP  - 254
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-259-0_29
DO  - 10.2991/978-2-38476-259-0_29
ID  - Chen2024
ER  -