Analysis of the Emotional Needs of Contemporary Chinese Animation Audience

DOI

10.2991/978-2-38476-062-6_83How to use a DOI?

Keywords

Chinese animation; audience; Emotional needs; Animated characters; Animation type; Animation theme

Abstract

This paper analyzes the emotional needs of the animation audience, divides the emotional needs of the audience into three levels: emotional resonance, emotional comfort and emotional release, and discusses the emotional resonance between the animation characters and the audience, the type of animation and the emotional comfort of the audience, the theme of animation and the emotional release of the audience according to the questionnaire survey. From the changes and development of Chinese animation films in recent years, we can see the changes in the emotional needs of Chinese animation audiences for animation films, from seeking perfect heroes to seeking ordinary heroes now, from seeking ideological education to seeking spiritual comfort now, from seeking sensory stimulation to seeking aesthetic experience now.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Wenjuan Chai
PY  - 2023
DA  - 2023/07/11
TI  - Analysis of the Emotional Needs of Contemporary Chinese Animation Audience
BT  - Proceedings of the 2023 2nd International Conference on Social Sciences and Humanities and Arts (SSHA 2023)
PB  - Atlantis Press
SP  - 654
EP  - 660
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-062-6_83
DO  - 10.2991/978-2-38476-062-6_83
ID  - Chai2023
ER  -