The Current Status and Countermeasures of China’s Export for Automobile with Proprietary Brands to Africa

DOI

10.2991/ssemse-15.2015.577How to use a DOI?

Keywords

Automobiles with proprietary brands; SWOT analysis; African market

Abstract

With the increasingly stable political situation and the steady economic development, African regions, as a major market for China’s automobile with proprietary brand, has drawn attention of many a automobile manufacture, and then, a large number of automobile brands head for Africa, and thus, competition is inevitable for the enterprises from China, which presents opportunities and threats at the same time. The paper, based on the analytical approach of SWOT, makes an analysis of the situation that China’s automobiles with proprietary brands export to African regions and puts forward the countermeasures for the weaknesses they have.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lin Yao
PY  - 2015/11
DA  - 2015/11
TI  - The Current Status and Countermeasures of China’s Export for Automobile with Proprietary Brands to Africa
BT  - Proceedings of the 2015 International Conference on Social Science, Education Management and Sports Education
PB  - Atlantis Press
SP  - 2275
EP  - 2278
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssemse-15.2015.577
DO  - 10.2991/ssemse-15.2015.577
ID  - Yao2015/11
ER  -