Comparative Research on the Globalization and Localization of International Business

DOI

10.2991/ssemse-15.2015.500How to use a DOI?

Keywords

worldwide economy uniformity, glocalization, globalization, localization, international business

Abstract

Globalization is the interdependence of each country in political, economic, trade, culture and other aspects, which brings about the process of international integration. In the process of the further development of worldwide economy uniformity, globalization is a trend. However, even if the power of capital can make most business enterprises strive to get some advantages, but the cultural and political differences make them puzzled and untoward. This paper starts from internationalization, describes the advantages and disadvantages in the development of contemporary economy which globalization brings with representative cases. Then introduce the localization, through the comparative analysis of the two concepts, put forward ‘glocalization’, in order to emphasize that the effectiveness of transnational enterprise management depends on the balance of globalization and localization.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bo Sun
AU  - Xu Yan
PY  - 2015/11
DA  - 2015/11
TI  - Comparative Research on the Globalization and Localization of International Business
BT  - Proceedings of the 2015 International Conference on Social Science, Education Management and Sports Education
PB  - Atlantis Press
SP  - 1956
EP  - 1959
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssemse-15.2015.500
DO  - 10.2991/ssemse-15.2015.500
ID  - Sun2015/11
ER  -