Web Communication Impact Model and Its Application in the Analysis of Media’s Web Sites

DOI

10.2991/ssemse-15.2015.480How to use a DOI?

Keywords

Web Communication Impact, JIF, WIF, Web Metrics, New Media

Abstract

In the era of Internet, continuous appeal to audience has become a very important concern for traditional media like TV and newspaper. The web impact of the new media is a key factor when media owners make investment and advertisement plan. This paper first reviews previous studies on web impact, then proposes a Web Communication Impact Model to quantify the impact of media website. In addition, it analyzes the web impact of CBCPC(Chinese Bridge Chinese Proficiency Competition) website by comparing similar websites and finally gives suggestions to increase the overseas impact of CBCPC.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - H. T. He
AU  - Z.P. Huang
AU  - G.L. Xu
PY  - 2015/11
DA  - 2015/11
TI  - Web Communication Impact Model and Its Application in the Analysis of Media’s Web Sites
BT  - Proceedings of the 2015 International Conference on Social Science, Education Management and Sports Education
PB  - Atlantis Press
SP  - 1881
EP  - 1887
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssemse-15.2015.480
DO  - 10.2991/ssemse-15.2015.480
ID  - He2015/11
ER  -