Research and Application of Multi-dimensional Analysis and Graphical Technology in Business Intelligence

DOI

10.2991/ssemse-15.2015.313How to use a DOI?

Keywords

business intelligence; data warehouse; datamart; mondrian; OLAP; dashboard

Abstract

In a Gartner survey on CIO technology priorities conducted last year, 55 percent of CIOs cited big data and analytics as the technologies they thought were most likely to be disruptive.(1)This trend has continued into 2014 and many businesses, including listed companies, are looking to information as the next frontier for competitive differentiation. Data has been critical to building market advantage for a long time, but until recently, most listed companies focused almost exclusively on player value databases to guide differentiation strategies. Organizations no longer have this luxury. Many markets face new competition as more neighboring jurisdictions allow gambling, and the emerging generation of patrons has shown a strong preference for a more diverse experience that includes much less time on the casino floor and more time in upgraded accommodations, spas, show theaters, full service restaurants, poolside, and other attractions. These aspects of the experience can still drive high margins, some arguably even higher than technology; but achieving this result requires harnessing data sources from many more departments, several of which often live in disparate systems and do not necessarily capture a guest's every transaction. In attempting to leverage all of this data, today's listed businesses are in danger of being overwhelmed by the sheer volume of information without a defined plan for how and where to utilize it [5]. These data through a good visual analysis, help the hypothetical conclusion put forward by the validation, guide the decisions of its new foresee and more efficient.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shan Gan
AU  - Haoquan Du
PY  - 2015/11
DA  - 2015/11
TI  - Research and Application of Multi-dimensional Analysis and Graphical Technology in Business Intelligence
BT  - Proceedings of the 2015 International Conference on Social Science, Education Management and Sports Education
PB  - Atlantis Press
SP  - 1218
EP  - 1221
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssemse-15.2015.313
DO  - 10.2991/ssemse-15.2015.313
ID  - Gan2015/11
ER  -