Web2.0, User Generated Contents, Mobile App and China Travel Company Marketing Positioning Along Consumer Consumption Process- A Case Study from China
Authors
A.P. Ma, S.N. Kou, L. Bai, J.R. Sun, H.J. Yue
Corresponding Author
A.P. Ma
Available Online November 2015.
- DOI
- 10.2991/ssemse-15.2015.242How to use a DOI?
- Keywords
- Web2.0; User Generated Contents; mobile App; China travel company; consumer consumption process; market positioning; a case study from China
- Abstract
By discussion the consumption processes of travelers in China, the paper analyses the related products and services offered by different online travel companies in China. Along each stages of traveler product consumption chain, a variety companies on line focusing on different needs such as searching information, sharing information already has its unique logo in consumer mind. The discussion further analyses Mafengwo online travel company as a case study.
- Copyright
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - A.P. Ma AU - S.N. Kou AU - L. Bai AU - J.R. Sun AU - H.J. Yue PY - 2015/11 DA - 2015/11 TI - Web2.0, User Generated Contents, Mobile App and China Travel Company Marketing Positioning Along Consumer Consumption Process- A Case Study from China BT - Proceedings of the 2015 International Conference on Social Science, Education Management and Sports Education PB - Atlantis Press SP - 945 EP - 946 SN - 2352-5398 UR - https://doi.org/10.2991/ssemse-15.2015.242 DO - 10.2991/ssemse-15.2015.242 ID - Ma2015/11 ER -