Proceedings of the SSEME workshop on Economics and Management (SSEME-EM 2024)

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Shanghai Event Destination Marketing: Analysis Framework, International Experience and Countermeasures

Authors
Shanshan Wu1, Mingguang Liu2, *
1Xianda College of Economics and Humanities, Shanghai International Studies University, Shanghai, China
2Zhejiang International Studies University, Hangzhou, China
*Corresponding author. Email: Lmg_001@126.com
Corresponding Author
Mingguang Liu
Available Online 28 September 2024.
DOI
10.2991/978-94-6463-527-0_6How to use a DOI?
Keywords
Shanghai; International event destination; Marketing; London; COOES analysis framework
Abstract

In recent years, with domestic cities such as Shanghai, Guangzhou, Beijing, Hangzhou successively proposing the construction of international event capitals, competition for international event destination marketing has become increasingly fierce. Based on the five core elements of destination marketing, this paper proposes the “COOES” analysis framework, which can also be called the “chief operating officer (COO)” analysis framework, for Shanghai’s international event destination marketing. On this basis, Shanghai and London are compared and analyzed in terms of five aspects of international event destination marketing, and the gap in the levels of destination marketing between Shanghai and London is identified. Finally, countermeasures are given in terms of the shortcomings of Shanghai’s international event destination marketing.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the SSEME workshop on Economics and Management (SSEME-EM 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
28 September 2024
ISBN
978-94-6463-527-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-527-0_6How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Shanshan Wu
AU  - Mingguang Liu
PY  - 2024
DA  - 2024/09/28
TI  - Shanghai Event Destination Marketing: Analysis Framework, International Experience and Countermeasures
BT  - Proceedings of the SSEME workshop on Economics and Management (SSEME-EM 2024)
PB  - Atlantis Press
SP  - 49
EP  - 62
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-527-0_6
DO  - 10.2991/978-94-6463-527-0_6
ID  - Wu2024
ER  -